Digital PR Services.
We're Riseup-SEO — an ABN-registered Aussie team earning DR 60+ press coverage in AFR, SMH, SmartCompany, Mumbrella and AdNews for AU SMBs and white-label agency partners. Real journalist outreach via Pitchbox and Roxhill, a 9am AEST HARO + SourceBottle desk, and original-data campaigns built to be quoted, not ignored.
Discover our white-label AU digital PR services.
Every campaign starts with a story angle a journalist can actually file in 20 minutes. We brief, draft and pitch via Pitchbox, BuzzStream and Roxhill, with the live AU media list refreshed weekly inside Muck Rack and Cision. Targets are vetted: real reporters on the beat, real AU publications with organic traffic above 5,000/month, no marketplace press-release dump sites. Our HARO + SourceBottle desk runs daily at 9am AEST so reactive opportunities don’t sit overnight.
For agency partners, the entire workflow runs under your brand: white-label outreach inboxes, NDA-backed roster and Looker Studio reports in your colours. For direct AU clients, every placement is logged with the live URL, publisher DR, monthly traffic, exact anchor text and a screenshot — same week the coverage drops. As Tim Soulo at Ahrefs puts it, “a single high-DR editorial mention beats a hundred low-quality links.”
Which digital PR tactic is right for you?
Five tactics carry every campaign we run for AU clients: Press Release distribution, Media Placements, HARO + SourceBottle reactive PR, Original-Data Digital PR campaigns, and Reactive PR / Newsjacking. Each has a different DR ceiling, turnaround and price — we’ll pick the mix that matches your news angle, your timeline and your budget.
Press Release writing + distribution (DR 50–80 syndicated, from $480/release) goes through Prowly and the AU wire — best for funding, hires and product launches. Media Placements (DR 40–80, from $640/placement) are bespoke pitches into Mumbrella, AdNews, B&T, SmartCompany or vertical titles like INCLEAN, Elite Agent or Lawyers Weekly. HARO + SourceBottle (DR 60–95, from $190/win) lands quotes inside news.com.au, AFR and SMH on a rolling daily desk. Original-Data Digital PR (DR 70–95, from $4,800/campaign) surveys 500+ AU SMBs to give journos a story they actually want to write.
Reactive PR / Newsjacking (DR 70–95, from $890/win) is our 24–72h response service — when a Google core update lands or the RBA moves rates, we have your subject-matter expert in front of AFR and SmartCompany journos by lunchtime. As Brian Dean of Backlinko notes, “the best link-earning content answers a question a journalist is already trying to ask.” That’s the whole game.
In-house digital PR vs outsourced — what actually scales?
An in-house PR manager in Sydney runs $95k–$120k base plus super, plus the tool stack — Roxhill, Muck Rack or Cision sit at $1,000+ AUD/month each, Prowly adds another $400, and a serviceable AU journalist contact book takes 18–24 months to build from scratch. Workable if you’re publishing news every week. Painful when the campaign cycle goes quiet.
Outsourcing to our team gives you a live AU journalist Rolodex across business, finance, tech, property, retail, legal, medical and hospitality desks, plus a HARO + SourceBottle desk that runs every weekday morning. Scale to a 3-month original-data campaign, scale back to a single reactive desk, no HR conversation either way. We’ve secured 240+ AU media placements for clients and white-label partners since 2024, averaging DR 60+ per win.
FAQs
What Digital PR services are available?
Digital PR is the practice of earning editorial coverage in real news and trade publications — AFR, SMH, SmartCompany, Mumbrella, AdNews, B&T, news.com.au — by giving journalists stories worth filing. Unlike traditional PR, every placement is measured by SEO equity too: publisher DR, dofollow status, anchor text and referral traffic. It's link building's smarter, slower, more credible cousin.
Why choose outsourced Digital PR services?
Because the cost of doing it properly in-house is steeper than most teams expect: a Sydney PR manager at $110k+ super, Roxhill or Cision at $1,000+/month, plus 18 months of relationship-building before the first AFR pitch lands.
Outsourcing to us swaps that fixed cost for a per-campaign fee, with the tool stack, the journalist contact book and the HARO desk already running on day one.
How is Digital PR different from traditional link building?
Link building earns you a contextual link inside an existing piece of content — a guest post or a niche edit on a DR 30–60 site. Digital PR earns you a brand mention in a brand-new piece of journalism on a DR 60–95 publication, often with a link, sometimes without. Google's John Mueller has said unlinked brand mentions still feed E-E-A-T signals, so both placements pull weight. We run the two as one strategy.
Can I white-label Digital PR for my clients?
Yes — full white-label is the default for agency partners. You get an NDA-backed roster, white-label outreach inboxes (so journalists never see our domain), and a Looker Studio dashboard skinned in your brand colours with every placement URL, DR, traffic estimate and anchor text logged live. Monthly PDF wrap reports drop straight into your client's inbox under your logo.
How many placements per campaign?
Honest ranges, not false guarantees: a Standard campaign typically lands 3–8 placements over 8 weeks; an Original-Data campaign averages 8–15 placements over 10–12 weeks because the survey gives journos something genuinely new to write about. HARO + SourceBottle runs as a rolling monthly desk, averaging 4–8 wins/month [VERIFY]. Anyone promising you a fixed number of AFR hits is selling something we won't.
Will I receive a report after the campaign?
Yes — Looker Studio dashboard live throughout the campaign, plus a wrap PDF on completion. Every placement is logged with the live URL, publisher domain rating (Ahrefs), estimated monthly traffic, exact anchor text, dofollow/nofollow status and a full-page screenshot. Plus a brand-search lift chart from GSC so you can see the indirect ranking impact, not just the direct link equity.
