Press Release Distribution Services Australia.
We’re Riseup-SEO — an ABN-registered Aussie team. We get your press releases into the hands of Australian journalists who actually cover your industry — then follow up until the coverage lands. Targeted pitches, real relationships, documented results.
Distribution that gets opened.
A press release is only as good as its distribution. You can write the best announcement in the world — if it lands in the wrong inboxes, it dies unread. Our distribution puts your story in front of the journalists, bloggers and news desks most likely to run it.
We maintain segmented Australian media lists across business, trade, consumer and regional press — built from years of pitching, not purchased databases. Every release goes to the right desks, with personalised pitches, not bulk blasts.
What makes our distribution different.
Most distribution services are wire blasts: your release goes to 500 inboxes, 490 ignore it, and you get a report full of ‘potential reach’ vanity numbers. We do it differently.
Every campaign starts with targeting: which publications, which journalists, which angles for which desk. We write tailored pitches for priority contacts, follow up properly, and report on actual coverage — links earned, articles published — not ‘impressions’.
The follow-up is the campaign.
Distribution without follow-up is just sending emails. Our team chases every pitch: confirming receipt, offering exclusives, providing extra quotes and data when a journalist bites. That follow-up is where most coverage actually comes from.
You get a full coverage book at the end: every article, every link, every mention — documented and ready for your portfolio, your sales deck, and your SEO report.
FAQs
How many journalists do you pitch?
Typically 80–150 targeted Australian contacts per campaign, segmented by beat and publication — not a 5,000-name bulk blast.
Do you write the press release too?
Yes — our press release writing service pairs perfectly with distribution. One team, one story, no handover gaps.
What kind of coverage can I expect?
Most campaigns earn 5–12 pieces of coverage across trade, regional and national press, depending on the story’s strength. We’re honest about what will and won’t fly — before you pay.
Can I resell distribution to my clients?
Yes. Coverage books and reports are fully white labelled under your brand. Your clients never see our name.
How fast can you turn it around?
Standard campaigns launch within 5 business days of brief approval. Urgent news can go same-week — talk to us.
