Digital PR Campaigns

Digital PR Campaigns Services Australia.

We’re Riseup-SEO — an ABN-registered Aussie team earning DR 60+ press coverage for Australian businesses. Real journalists, real publications, real links — not paid placements dressed up as PR. Every campaign is built around stories the media actually wants.

Press that ranks and converts.

Digital PR earns what money can’t buy: editorial backlinks from real publications. When a journalist links to your site from a DR 70+ news outlet, Google reads it as a vote of confidence few other links can match — and your rankings move.

But the links are only half the story. Every campaign puts your brand in front of thousands of Australian readers, builds the kind of trust ads can’t buy, and creates a press portfolio your sales team will use for years.

What makes our digital PR different.

Most ‘digital PR’ is spray-and-pray press releases nobody opens. We start with the story: data, surveys, expert angles and newsjacking built around what Australian journalists actually cover. Then we pitch real people — not purchased media lists, but relationships with editors and reporters across business, trade and consumer press.

Every placement is earned, never paid. That’s why the links stick, the coverage ranks, and your brand shows up where it matters.

PR that pays for itself.

A single campaign typically earns 8–15 pieces of coverage, each carrying a high-authority backlink, referral traffic and brand exposure. Compare that to buying the same links — if you even could — and PR wins on every metric: cost per link, trust, longevity.

And unlike ads, coverage compounds. That article from six months ago still links to you, still ranks, still sends customers. PR that pays for itself, then keeps paying.

FAQs

How long until we see coverage?

Most campaigns land their first placements within 3–4 weeks of launch, with coverage building over 8–12 weeks as journalists pick up the story.

Which publications do you target?

Australian business, trade and consumer press matched to your industry — from national outlets to the niche publications your customers actually read. We share target lists before we pitch.

Do you guarantee links?

We guarantee effort, transparency and a minimum number of pitches — never pay-for-play links. Earned coverage can’t be honestly guaranteed, which is exactly why Google trusts it.

Can I resell digital PR to my clients?

Yes. Campaigns are fully white labelled — reports, coverage books and links delivered under your brand. Your clients never see our name.

What do you need from us?

One 30-minute briefing call and access to a spokesperson for quotes. We handle research, angles, writing, pitching and follow-ups.

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