Press Release Writing Services Australia.
We’re Riseup-SEO — an ABN-registered Aussie team. Press releases written for Australian journalists — newsworthy angles, quotable quotes, and structure that survives the sub-editor’s cut. Built for pickup, not the bin.
Explore our other content writing services.
Blog Writing, Press Release Writing, Website Copywriting, Article Writing and Product Descriptions — five formats covering every content job an Australian business needs. Pick the one that fits the brief, or stack them across a quarter.
Releases journalists actually run.
Journalists delete 90% of press releases in the first five seconds. Ours survive because they’re built like news, not ads: the hook in the first 40 words, the facts a reporter needs, quotes that sound like a human said them, and a boilerplate that doesn’t put anyone to sleep.
We write for AAP, Mirage News and Australian industry publications — the outlets that actually pick up SME stories. Every release is structured to make a time-poor journalist’s job easier, which is the only reliable way to get picked up.
What makes our press release writing different.
Most press release writing is either PR fluff with no news value or a dry corporate announcement nobody would publish. We start with the angle: what’s genuinely newsworthy here? A data point, a milestone, a contrarian take, a local angle — then build the release around it.
Our writers have placed stories across Australian business and trade press. We know what sub-editors cut, what they keep, and how to write a release that survives the edit. Pair it with our distribution service and one team owns the whole story, from angle to coverage.
FAQs
What makes a press release newsworthy?
Something changed: a launch, data, a milestone, an opinion on breaking news. If there’s no news, we’ll tell you honestly — and suggest what would make it newsworthy.
How long is a press release?
400–600 words is the sweet spot. One page, scannable, with everything a journalist needs and nothing they’ll cut.
Do you include quotes?
Yes — we draft quotable quotes for your spokesperson and refine them with you. Good quotes are what get your release picked up verbatim.
Can I resell press release writing to my clients?
Yes. Drafts and final releases are fully white labelled under your brand. Your clients never see our name.
What’s the turnaround?
Standard is 3–5 business days including one revision round. Same-week available for breaking news.
